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Lesson in English WORDS OFTEN MISPRONOUNCED Dementia. Pronounce dee-men- shi-a , accent on second sy llable. Picot (ornamental loops in em- broidery). Pronounce pee-koh , ac- cent first syllable. Schism (divi- sion or separation). Pronounce s'zz ' m , and not shizz ' m. Oner- rous. Pronounce awn-er-uss , accent on first syllable. Miasma. Pro- nounce (my-azz-mah. Accent on se- cond syllable. Quito (Capital of Ecuador). Pronounce kee-toe , ac- cent on first syllable. TO RE SUCCESSFUL — ADVERTISE By W. L. Gordon WORDS OFTEN MISLSED Do not say, \I wish you would let me alone. \ It is much better- to say, \I wish you would LEAVE me alone. \ \Convenient TO\ should be fol- lowed by a person , and \ conven- ient FOR\ should be followed by a purpose. Thus : \This arrange- ment will be convenient TO you , \ and , \Th' s book is comenient FOR reference. \ Do not say, \Can yo i advise me when the shipment will be made?\ Say, \Can you INFORM me?\ \Advise \ means to give council , and \inform \ means to impart facts , news or knowledge. Distinguish between AWARE and CONSCIOUS. We are AWARE of what goes on about us , and we are CONSCIOUS of what we perceive or feel within ourselves. One may be CONSCIOUS of fear , but not altogether AWARE of the dangers about one. Do not say, \The professor made a very fine talk at the ban- quet. \ \Speech\ is preferred to \talk. \ Questions and Answers Q. Can you tell mo something of the negro painter , William Edward Scott? A. He was born in Indianapolis , Indiana , March 11 , 1881. After g raduating from the high school in that city he entered the Chi- cago Art Institute where he stu- died for five years and won a scholarship and prizes to the amount of about nine hundred dollars. He took the Magnus Brand Prize for two successive years. He studied at Paris at the Julian Academy, under Henry 0. Tanner. Three of his paintings were ac- cepted by the Salon des Beaux Arts at Toquet. The Argentine Republic purchased one of his pictures , La Pauvre Voisine. He has completed mural paintings for public buildings in Evanston , Illinois , Chicago and Indianapolis. He is interested in negro subjects and is doing for painting what Dunbar did for poetry. He has spent much time in the south painting negro types. Q. Did Alexander Graham Bell invent the first telephone ? A. The first electrical appara- tus described as a telephone by its inventor was devised by Phi!- ipp Reis of Germany in 18(5 1 , but apparently no further advance was made in the application of articulate telephony until March 10 , 1876 when Alexander Graham Bell rigged up a line 100 feet long in the attic of his home in Boston and talked to Thomas A. Watson in an adjo ining room. An Advance specialty I Wedding invitations w hose perfection in printing, design and paper qual- ity cannot fail to p lease the pocketbook. —Adv. \%\m Jr l*-<3i * - -* - - :- - \ . ^ ' :* *\ Have You Read the 20 TRUTHS of NEWSPAPER ADVERTISING? '4 n M-r ^ f Hi XT E WSPAPER adverti sing is \ wanted\ bv most A UDIENCE is larger than j r. r.nv ever :- < ,v „r/ % « &; * w ' i. ' * ??r ^ readers. Dr. Georg e Gallup reveals that advertis- x x Take any other single market , or oor.,:^nfltu ¦; »f »' « ? , . A * ' *f , m ff is tne one feature a maj ority of readers find markets , in this state and you v, r. i >:.,] v.ct ;v j< J ,% * ' &ngj& '^ 1 most useful in their new spapers. able to reac h the mass audience that awaii- 'he % 1 c^ \ «f&g ill ne * rt s Paper. ill W W M ^ ' Readers Want \E VERYONE looks to newspapers for information . D ID k P™duce sales ? Sales are the only ulhrnsio Ut W' J - * ! M , •• • i • ^ guidance and entertainment. Most people inter- answer to the effectiveness of any advertisement. I! ' ; - ' ' advertising in their viewed by Dr. Gallup said thev read UVir neu s- or anv advertising medium. Mam Mrooi r oroiy.n * . - ffj J ii ! -£ paper ' s advertisements before they shopp ed. aren t philanthropists . . . newspaper ad^rd-ing -rfll}* ^ -sv / $M \ * < > ' np w-n-np -r - ' 1S the backbone of their approach to the prospixtno /v«l '^\fC&s I /§£ - - ' :>. buyer because it brings in the sales. I A^$P s \ * S^§i$^ / i'§ / ' *%** Y\/ EEK in and week out newspapers maintain a \7\ E RSATILE is just one word to describe new s- &$** ' Jp ^ \ f ill * s \V* KT freshness and newness eagerly sough t bv readers. v paper advertising. Almost every kind of product , d^' ^i * _r \ ' < * <«. ' ti ll *> ' ' ¦* Newspapers The magic formula ? No \ reruns \ of news and every type of service and every size of business £ - V ^ B^ \ - ' \ '* > k| '^ ' T . . feature material. Newspaper readership remains is presented to an interested audience through the Jl ' ' ' m * \ * ^ \ i i ¦ \ i' -</ ' maintain a steady despite other medium ' s \Summer slumps. \ newspaper advertising columns. mt '\ ' * ft *\ Il ' V % freshness and E FFECTIVE illustrations , reproduced at costs well W: V M ^ If • *&!: newness . . . QALES are the primary interest of all advertisers. within the re , ach . ? f . anv advertiser , give zest to W Ai ^ if ~MmH ° Newspaper advertising gives the highest possible newspaper advertising. Sharp, fast news-type & * < JSfl ~ li MmM retu ™ at the low est possible cost because news- half-tones or sketchy cartoon images all look good ^L * £mm> \ ~ ~^ Wl ^^ T ^^ papers reach more prospective buyers at a lower m a news P a P er - ft. W^rWm ' *J$m I^ ^S Newspapers await R ETAILERS prefer newspapers. Thev have the m\\ ^S^gmsm Mff iat * <*&$%& __S8& finest research system ever devised to check on mm W_§^^iM J ^L W W^ \^^ l&W&i ^h e convenience -r^ advertising effectiveness . . . the cash register. ^^ ^BP^II ^*^^ p ^ ' ' W E M TJEOPLE want advertising in their newspapers. Remember , all business is local , and sales are |^ft ^^\ ^ §1 _ W $^ ' \ ^ r«Mf ™& °f readers . . • Surveys show that well over 809r of readers want made at the local level. i^H ?' U3 _ dr* _£0P ^^ I I IK advertising in their newspapers , as compared with - IB I ¥ M J \ - _$T : ' «1 \ e&S ^ 7 °T C ^? r magazines and less than 40% TIMING is important to all advertisers. New spaper mW__\ h f ' - M * ^ _M an advertising can be controlled more accurately in __ \ wP V, wMtML - .___mBm C c \ delivering your advertising message to prospective ^^^ I' ffi^^' / S , | iii 'liBBByBlHP i •^UCCesSrUl buyers at the exact time you wish to coordinate ,f l W M W , *' mn$$ 8^ ^ ^^^^_ %m businesse s have A CTION and believabilitv are present in newspaper U mWlm% ' l$PW ' -^^^i » , . , .. advertising to a degree found in no other medium. T»nmnm«iT1 i,™n • • • H Mm^ %%mm\%\ >JmWm& been built With When people believe and the urge to action is I NVESTMENTS in newspaper advertising pay *M m&&Mm$m ^1 ^3 present , advertising gets prompt results. ^highest dividends when consistent , carefully plan- ^Am ^A W ^ W ^ ' t:^^^^ '^ ' \ ^^ WmSk news p a p er ned ' and effective use of the space is made. Survey ' ^ M f^^^M^^^^^^g % ewmm? after survey shows that leading manufacturers , & B I - f m ^^^^M ^ ^^M ^ ^L j M ^ BSr' advertising retailers , and other types of businesses have been II \ { M ^^^m^_ Mf^ PROVEN circulation , either by membership in the aware of this for y ears ' I K H V ^^fe ^^^^^^^ i^_mm_%_^^^^ Audit Bureau of Circulations or by a sworn state- J S|K ^^^^^^^^^ SL^m ^^^ ' ment to the U. S. Postal Department , is one of SUCCESSFUL businesses have been built with news- ^^| ft IL '^^^^ S^^SSBg lf % - ' ' newspaper advertising ' s biggest assets. Newspaper ^ paper advertising. The few companies who have j ^^^K «L __^^m \\\\l^ \ II 1 circulation is not \ estimated\ ... it is verified dropped their newspaper advertising have usually 9HB W___mmm9W ^^^ I II: ? because people pay for it. watched their sales hit a dismal low. M^H& T } I ifl ' - INSTITUTIONAL advertising messages rate high ^^H|A \ ' i f M I \r> tr newspaper readership. Readers seek \just-in-case \ ^H K «B& * I MM I -*#* *' iCy ERY 3ssue of the newspaper has something of information in their local newspapers. 1^HB|&' '\ ' I El l % - ^si**^ *^ interest to every member of the family, conse- ^Hn V I II P 1 > ^ ^ quently newspapers \live longer \ in the home be- \Tpwcn»Dr D c- a ui r mmmmmmm I IPl'^ - , X fore they are discarded. They do not irritate ; they N EWSPAPERS are flexible . . . in size from an _ \\\\\M mm%_ r I f \Wt I * • y> invitingl y await the reader ' s attention. x ^ inch to multi-page s . . . in copy from one word _ \_ \\\__ \\__ mr %W ' ? i ~ r ^° thousands . . . m display from words to pic- \W_^_\W m\^r ^ I I 1 ^* f J ^ tures , from type style to color . . . from one ad ^^^_^^ m ~ ~iL L IL ? y ^^ ^° a y ear ^y campaign. ^^^ ~ ™ ~*'~ ~r .*» s~ - ' III' y \ IV EADY-TO-BUY prospects consult their newspaper _ ^ * M x \r ads for brand , model , style , and price of an item ( -GREATEST advertising outlet in America is news- / p i<, tnev intend to buy. Newspaper advertising tells v ^ paper advertising . . . the newspaper aw aits the ? - I? $ * ^ your complete story. reader ' s convenience! IN BROOKHAVEN TOWN WIT H ITS 109 , 900 POPULATION , NO BUSINESSMAN WITH SOMETHING TO SELL CAN AFFORD TO OVERLOOK THE PULLING POWER OF The Long Island Advance Member Audit Bureau of Circulation s I A TELEPHONE CALL TO GROVER 5-1000 WILL BRING AN ADVERTISING REPRESEN TA TI VE TO YOU ANYTI ME AT YOUR CONVENIENCE. pUIIIIIIIIIIIIIIIIIIM 1 UNV EILS | I THE NEW 1962 SUP ER DEL UXE | COMBINATION SCREE N & STORM WINDOW j AN EXCITING NEW CONSTRUCTION | 1 DEVELOPED IN SCONZO & SONS' OWN FACTORY | t m Featu ring | • OVERLAP SCREEN | • 3 INTERLOCKING UNITS | • FLUSH SILL I • POSITIVE LOCK Visit our showroom and see the newest in 1 Combination Screen ck Storm Windows— jj or call for a representative to visit you ... jj All this at big, big savings to you , because you buy direct from the manufacturer. 1 O STORM WINDOWS AND DOORS JALOUSIES | • SHADES • VENETIAN BLINDS | No Money Down — 3 Years to Pay j GRover 5-0020 HR 2-1700 | 457 EAST MAIN STR EE T PATCHOGUE , N. Y. | ilIllll!lll!l!li!ll ]|l!lllillll[|||]|||llillllllil!!llllllllllllinilllIllillilli!lllllil!l!!!ll ]|l!lili!IIIH The Indu stn ' a! Home foi the. Blind , Suffolk Count y Sen ice Center , will open its multi-service facility fir blind persons earl y thit * Fall in Patchogue. League members and officers , prominent Brookhaven Township residents recently held an open house inspection of the new facili- ty which is located at 244 East< Mam Street in Patchogue. Dr. Peter J. Salmon. IHB execu- tive director, told league members of the agency ' s plans and pro- grams for the center. Dr. Salmon .said that the IHB has been aware of a rapidly increasing need for a centrally located facility in Suf- folk County, where blind and deaf men , women and children living in Suffolk could receive essential ser- vices , as well as a day center rec- reational program. The center will be the Suffolk headquarters for the IHB Service Bureau for Blind Children and will house the agency ' s industrial place- ment service for Suffolk. IHB to Open Suffo lk Ce nter Soon Congressman Oti^ (\ . Pike a n n o u n t e d in Wa-h'imto n Tuesday tb.it hi- nominatio ns of 1 homa- J. .lamei of Man- orville for po-tmasf l -hip at the Manorville Post Offic e , and of David M. Losec oi West- hampton foi the po stmaster- ship at the We-thampton Post Office weie finally confirmed by the United State- S' nate August A\. The new postnia-- teis will be installed shortl y. Senate OK' s Jamer , Losee as Postmasters WIN FIRST PLACE — Parade Unit of Ladies ' Auxiliary of Yaphank Fire Department won first place for Best Appearance—Women in the Cen- tereach parade August 31. Standing, left to right , are Mrs. Bruno Bobinski , Jr., Mrs. Herbert Da- vis , Mrs. Art Freitag and Mrs. William Sheri- dan. Sitting, left to right , are Mrs. Stanley Ka- zel , vice president ; Mrs. Gerard Towey, president , and Mrs. Donald Zaharatos , financial secretary. Mrs. Werner Klein had paraded , but was absent when photo was taken. —Photo by John C. Walker KNOW YOUR TOWN and VILLAG E As a service to Brookhaven town and Islip town residents who are new in the area or who may be inter- ested in knowing the structure of town and village gov- ernment. The Advance presents this informational chart. We will add to this chart from time to time , as changes occur. Brookhaven Town , Area 400 Square Miles ; Population , 109 , 900 , 1960 U. S. Census A. 11 those who do not live in one of the six incorporated villages listed below come under the jurisdiction of Brookhaven town o fficials. The chief governing body of the town is the Town Board . I BROOKHAVEN TOWN BOARD Supervisor August Stout , Jr., titular head of town government , member of Suffolk County Board of Supervisors , President of Board of Trustees of the Freeholders and Commonalty of the Town of Brookhaven , Town Welfare Officer , Town Civil Defense Officer. Office : Brookhaven Town Hall , South Ocean Avenue , Patchogue. GRover 5-5500. COUNCILMEN AND TOWN TRUSTEES Councilman Harold Chapman , East Moriche s , ATlantic 4-0425. Councilman Frank Coveney, Sound Beach , SHoreham 4-2492. Councilman John J. Foley, Blue Point , EMerson 3-6195. Councilman Willard Keddy, Selden , SElden 2-3500. Councilman Howard Rowland, Patchogu e , GRover 5-7203. Councilman John A. Young, East Patchogue , GRover 5-0638. The Town Trustees were originall y set up to administer royal grants in the Colonial days. Their chief jurisdiction today is over the lands under the water and over shore matters. Office: Town Hall , GRover 5-5500. JUSTICE COURT Justice of the P^ace Leon E. Giuffreda , SElden 2-3108. Ju-tice of the Peace Milto n LaGattuta , ROnkonkoma 9-5422. Justice of the Peace Erling A. Larsen , ATlantic 1-9454. Ju-tirp of tr.e Peac- William T. Rogers , GRover 5-4042. ' Jj = : ce cf i-e Peace Anthony Salvatore , SEtauket 6-1890. TOWN CLERK ?..:>£:: A ?- >:rev . Clerk : Deputv , Irving Militscher jfic* . Towr. Hall. GRover 5-5500. ASSESSORS A- s . s- . ' s. s . . - L Levari 3ar ; Deputies : Milton Coleman , Arnold Fein- }¦! • '•£ I:ictia. T- G Foley. Leo Jendral. Frederick Lorch , Ti i ymond \W. Batt. Perc y Still. Ofhce: Town Hall , GRover 5-5500. RECEIVER OF TAXES \W ii' ved Paouette: Deputy , George H. Wilson. IV.fc.r. Siren. Port .leff er&m . HR 3-0236. SUPERINTENDENT OF HIGHWAYS 1 C..«i\s W R,, va^ O tiv c Old Town Road , Coram , SElden 2-3571 TOWN RECREATION COMMISSION Chairman. Jerome Sadofsky; Members , Ralph DeHart , Jack Kanas . Arthur Minardi; Recreation Director , James E. Reese. Office : Town Hall , GRover 5-5500. TOWN HISTORIAN Miss Laura G. Ebell. Office: Town Hall , GRover 5-5500. TOWN DOG WARDEN John Catalano , Farl y Avenue , Patchogue. GRover 5-1141. CIVIL DEFENSE OFFICE August Stout , Jr ., town director; Humphrey R. Avery, assistan t town director , South Ocean Avenue , Patchogue. GRover 5-4440. REPRESENTATIVE IN CONGRESS , FIRST CONGRESSIONAL DISTRICT Otis G. Pike. Address : House of Representatives , 1609 House Office Building, Washington , 25, D. C. Tel. CApital 4-3121, Ext. 3826. FEDERAL BUREAU OF INVESTIGATION J. Edgar Hoover , Director Babylon office , MOhawk 1-6711; FBI \Kidnap Desk , \ FBI building. Washington ,, D. C, telephone NAtional 8-7171. Report immediatel y any kidnapping case. INCORPORATE D VILLAGES Patchogue—Mayor , Robert T. Waldbauer; Clerk , Ronald Blau, GRover 5-4300. Population , 8 , 838 , 1960 U. S. census. Bell port—Mayor , Harry F. Bedell ; Clerk , Mrs. Martha Houston , ATlantic 6-0327. Belle Terre—Mayor, Albert H. Atkinson; Clerk , Mrs. Eugenia S. Rice , HR 3-0950; Treasurer , Mildred MacVean. Poquott—Mavor , John T. Payne; Clerk , Grayce E. Payne , SEtauket 6-1300. Old Field — Mayor , Ward Melville ; Clerk, Jerome Denton , SEtauket 6-0339. Shoreham—Mavor , George Edward Beatty; Clerk-Treasurer , Har- old H. Smith . SHoreha m 4-9574. SUFFOLK COUNTY POLICE DEPARTMENT Suffolk County Police Headquarters. GRover 5-0505: First Pre- cinct , Babylon ; Second Precinct , Huntington; Third Precinct , Islip; Fourth Precinct , Smithtown ; Fifth Precinct , Patchogue; Sixth Pre- cinct , Coram (to reach various precincts phone GRover 5-0505). VILLAGE POLICE JUSTICES Patchogue—Arthur M. Mapes , Village Hall , Baker Street. GRover 5-2753 Bellport—Donald W. Shaw. Holds court at home , Main Street, or Village Clerk' s Office , Main Street. ATlantic 6-0143. ISLIP TOWN BOARD Supervisor Thomas J. Harwood , titular head of town govern- ment and member of Suffolk County Board of Supervisors. Office: [slip Town Hall , Main Street , Islip. JUniper 1-2000. COUNCILMEN Herman K. Hammer , Bay Shore , MOhawk 5-7070. Donald J. Kuss , Oakdale. LT 9-2731. Ridgeway T. Haggerty, Babylon. MOhawk 9-2036. Gordon L. Taylor , Brentwood. BRentwood 3-7865. JUSTICES OF THE PEACE (Eastern Area) Herbert W. J. Hargrave , Bay Shore. MOhawk 5-4922. Alfred S. Koffler , Islip. JUniper 1-1700. Victor J. Orgera , Oakdale. LT 9-7085. TOWN CLERK Frank A. Gross , Clerk. Office : Town Hall. JUniper 1-2000. TOWN ASSESSOR Frank J. Shokey. Office : Town Hall. JUniper 1-2000. TAX RECEIVER James E. Williams. Office: Town Hall , JUniper 1-2000. SUPERINTENDENT OF HIGHWAYS William E. Stochl , Jr., Second Avenue , Bay Shore . MOhawk 6-7170.
