{ title: 'The Long Island advance. (Patchogue, N.Y.) 1961-current, December 28, 1961, Page 4, Image 4', download_links: [ { link: 'http://www.loc.gov/rss/ndnp/ndnp.xml', label: 'application/rss+xml', meta: 'News about NYS Historic Newspapers - RSS Feed', }, { link: '/lccn/sn95071025/1961-12-28/ed-1/seq-4/png/', label: 'image/png', meta: '', }, { link: '/lccn/sn95071025/1961-12-28/ed-1/seq-4.pdf', label: 'application/pdf', meta: '', }, { link: '/lccn/sn95071025/1961-12-28/ed-1/seq-4/ocr.xml', label: 'application/xml', meta: '', }, { link: '/lccn/sn95071025/1961-12-28/ed-1/seq-4/ocr.txt', label: 'text/plain', meta: '', }, ] }
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By W. L. Gordon WORDS OFTEN MISUSED Do not say •'Her last letter said that she was coming. '* TYiib im- plies that it is the LAST letter ¦ - .he wall evei -unte. Instead , say, \Her LATEST letter. \ Distinguish between THERE- FORE (for that reason ; because of that) and THEREFOR (for that; for it). Thus: \Having been acquitted of the charge , he was , therefore , released. \ \Five years imprisonment is the punishment therefoi . \ The preferred expression is \TO- WARD the house , \ rather than \TOWARDS the house. \ Use \ agree WITH\ when a per- son follows the preposition. Use \ anice TO\ when an idea follows the pieposition. Thus : \I agree with Mr. Jackson , but I cannot agree to your plan. Do not say, \I hunted, every p lace for the book. \ It is better to say \I hunted EVERYWHERE. \ \Medically proven ingredients \ seems a favorite radio and televi- sion commercial expression. How- ever , it is grammaticall y wrong. The correct expression is \ medical- ly-PROVED. \ Do not say, \Politics are not in- teresting to me. \ \Politics \ (the science and art of government) takes a singular verb. Do not say, \In what portion of the state does he live?\ It is much better to say, \In what PART of the state does he live?\ Do not say, \He dealed out the cards. \ Say \He DEALT the cards , \ and omit \ out. \ Do not say, \It was a perfect loss. \ \Perfect , \ in common usage , mean s sound , flawless , without de- ^¦nnHiM ^MH^^nHHaHMamiMHl feet. Instead , say, \It was a COM- PLETE (or , TOTAL) loss. \ An IMPOSTOR is one who im- poses upon others for the pur- poses of deception. An IMPOS- TURE is the act or conduct of an impostoi' . Do not say, \This picture is more perfect than that one. \ Say, \is MORE NEARLY perfect. \ Any- thing that is perfect is complete and flawless , and one thing cannot be MORE PERFECT than another. \ The word ALIBI properl y means the p lea that when the allege d act took place , the accused person was elsewhere than at the alleged place. ALIBI should not be used loosely to mean an excuse. Avoid such expressions as \Equally as good. \ \Equally as capable , \ etc. \Equally \ is suffici- ent. Or , still better , say, \This wine is just as good as that. \ \The boy is quite (or , fully) as capable as ! his father. \ | Do not use such expressions as \ all the farther \ and not \ all the higher , \ in the sense of \ as far as \ and \ as high as. \ j Do not say, \You will find that ' most everybody agrees on this. \ I Say, \that ALMOST everybody. \ 1 The adj ective CHILDISH and CHILDLIKE are not synonymous. CHILDISH is a derogatoiy term , meaning puerile , sill y. CHILD- LIKE refers to the qualities of a child , such as innocence or trust- fulness. Do not say, \My relations are coming to visit with me. \ Say, \My RELATIVES , \ and omit \ with. \ WORDS OFTEN MISPRONOUNCED Puberty. Pronounced pyu-ber-ti , accent on first sy llable. Recreant. Pronounce reck-ree- ant , accent on first sy llable. Succulent Pronunce suck-yu-ient , accent on first syllable. Farcical. Pronounce fshr-si-k'l , accent on first syllable. Femme fatale. Pronounce fam-fa- tal , all \ a ' s \ as in \ am , \ accent on final syllable. Guiana (British , Dutch , or Fren- ch). Pronounce gee-ah-nah , accent second syllable. WORDS OFTEN MISSPELLED Peak (topmost point); peek (to look sl yly) ; pique (resentment), and pronounced the same as \ peak\ and \ peek. \ Inseparable; \ ar , \ not \ er. \ Opulence , one \ p \ ; opponent , two \ p ' s. \ Foul (impure) ; fowl (bud). Negligible; observe the two \ I ' S . \ A femal e animal is \ spayed , \ not \ spaded. \ Gaucheri e ( awkwardness). Pro- nounce go-sheh-ree , wi th princi pal accent on last syllable. Ciedence. Pionounce kree-dens , and not as \kreh-dens. \ Nicety. Pronounce in three syl - lables as nigh-seh-ti , with accent on first sy llable. Verecund. Pronounce vehr-ee- kund , accent on first syllable. Blase (sated with p leasure). Pro- nounce blah-zay, accent on secon d syllable. Fiat (a sanction or decree). Pro - nounce fie-at , with accent on first sy llable. Clique (exclusive set of persons): pronounced the same as \ cleek. \ Might (power) ; mite (small object). Prescribe (to lay dow n as a guide); pi oscribe (to outlaw ; to forbid). WORDS OFTEN MISSPELLED Norn de plume; observe the \ nom \ (not \ non \) and the final \ e. \ The abbreviation to indicate a Bachelor of Aits can be wi itten either as A. - B., or B.A. ( Artium ^accalarure - us). Dense (crowded; compact) ; dents (depressions). WORD STUDY ' Use a word thiee times and it is yours. \ Let us inciease our vocabu- lary by mastering one word each day. Words for this lesson : INEFFABLE; incapable of being expressed in words. \The drifting clouds gave the scene an ineffable beautv. \ PERSPICUOUS; easily under- stood; lucid. \After the persp icu- ous exp lanation , the problems were easily solved. \ IMPORTUNATE; troublesomely urgent; too solicitous in request oi demand. \We were very much annoyed by his importunate com - plainings . \ PREJUDICIAL; tending to in- jure or impair; hurtful; damaging. \His going* away was most pre- 3udicial to the affairs of his busi- ness. \ INTRUSION; the act of thrust- ing in without invitation. \Even in his own home he was not safe from intrusion. \ PROMULGATION; the act of making known, published , declared; often , oiiicially. \The members anxiousl y awaited the promulga- tion ol the church' s stand on the issue. \ AMNESTY; forgetfulness; an overlooking; a general pardon for a past offense. \The repentant man ' s subsequent behavior soon gained him amnesty. \ PRETENSION; a claim put forward , whether true or false. \Humble men have fewer pre- tensions than those with too much ambition. \ OPINIONATED ; undul y attach- ed to or adhering to one ' s own opinion ; obstinate. \It is difficult to discuss any subject with one who is perversely opinionated. \ DEVIATE ; to turn aside from a course; wander. \We must not deviate fiom the path we have set to happiness. \ PARSIMONIOUS; excessively thntty; stingy; penurious . \His unpopularit y is laigely due to his parsimonious habits. \ ALACRITY; briskness ; readi- ness. \The efficient secietaiy re- sponded with alacrity. \ TURBULENT; being in violent agitatron or commotion. \The turbulent ruler* swept madly throug h the canyon. \ DIURNAL , dail y; recurring ev- ery day. (Pronounce die-uhr-nal , accent second sy llable). \His di- u r n a 1 habits are well-known throug hout the community. \ PRIMORDIAL; early; first to e.\is *t. (Pronounce pi y-more-di-al , accent second sy llab e). \Much has been learned regarding the pri- mordial man. \ PRONE; hav ing a natural inclin- ation; disposed. \He is prone to mischief. \ PLAUSIBILITY ; the quality or state oi seeming likely. \His ex- p lanation contained an element of p lausibility. \ RELEGATE ; to exile; to ban- ish ; put back oi away. \Such a man should not be iclegated to obstunty . \ OLI TEUS1V E , disposed to thrust impertinentl y upon another. \A well-bred person will not make himself obtrusive. \ ENDEMIC; peculiar to a par- ticular locality or class ol persons (Pronounce ehn-dehm-ick , accent se c ond syllable). \It is an ende- mic disease of that country. \ ANOMALY ; dev iation fiom the common rule; irregularity. ( Pro- nounc e ah-nahm-a-li , accent second syllable). \An occasional anoma- ly makes life moie inter esting. \ ' INEXPLI CABLE: impregna- ble , unc onquerable. \Eac h of us should build within himself a foitn ss inexpungable to the darts ot i nticism \ MOLLIFY; to allay, as rage; allay the anger of. \The spokes- man attempted to mollify the mob. *' WELTER (noun ) ; confusion , turmoil. \In the welter of the in- coming reports , he was unable to find any comfoit. \ INCUMBENT (adjective); im- posed as a duty or obligation. \The quality of selflessness is m- c umbent on any great leadei . \ OBSCURATION; act of obscur- ln;* , . or state of being obscured. \The ohs- utation of several points in his addiess made him dnfa ult to understand. \ FORENSIC; belongin g to courts of judicature or to public discussion and debate ; agrumen- t itivo (Accent second syllable). \The digmlied attor ney addressed the court in a forensic manner. \ COACTION; force; compulsion ; c oercion. ( Accent second syllable). \We shall never resort to coac- tiou except in belf-dofent-e. '' Lesson in English j at Swezey & Newins 1 Patehogue 1 IlilllllllUU Bells are ringing ... big weeken d ahead ... on the boardwalk . . . here it is . . . 9:30 a. ni. once-in- a-Iifetime . . . many thanks . . . Gladys shines . .. Dot' s day . .. and here we go . . . OLD & NEW — Comes Sun- day evening we will all be bid- ding farewell to the year of 1961 and welcoming in spanking new 1362. There ' s always a small sense of nostalgia as a year departs but here at Swezey ' s we are looking forward to the com- ing year with enthusiasm and exci tement. * * * BACKWARD—Before we plunge into exciting '62 we want to take just a few quick looks backward . First of ull , the Swezey store family want to express our appreci- ation to the many, many extras who were a part of our Christmas team. It was a real pleasure to work with these fine folks who assisted you so well during the past several weeks. And lastly, GUI sincere appreciation to each and every one of you for your friendships through our contacts at \Swezey ' s \ . It is a real pleasure to hel p you fill your needs. FORWARD HO—Now let ' s take a look ahead and see what' s on the docket. The excitement has alread y started. If you step into our 2nd floor ready to wear department these days you 'll see many, many smart shoppers tak- ing advantage of our year around low price policy. You see every single $10.98 dress is priced at S9.84 , every $14.98 dress is $12. 84 , and every $17.98 dress is $15.84. So make your choice from the huge , huge selection and know that you are saving money. MAIN FLOOR—And the crowd that you will see in Dot Morrison ' s foundations department are taking advantage of the many \January \ specrals from our* top manufactur- ers such as Warners , Wispese , Silfskin , etc. The savings are wonderful , the selection is tops (and New Year ' s Eve is just around the corner) . ATLANTIC CITY—Bound for the national China and Glass- ware Show in Atlantic City this coming week will be Bill Gerard our downstairs department buv- er. Bill will be scouring this huge event for the best in taste combined with the best in value. In addition he will be conferring with other buying experts from our New York buying office and affiliated stores from all over the country. You see , in order to obtain the lowest possible prices , all of these stores com- bine their buying power to obtain the lowest possible price for their customers. i ^ A H» ¥ I s ^^fl NOW HEAR THIS—THIS FRP DAY AT 9:30 A. M. you will want to be waiting at the doors of Swe- zey ' s OAK STREET WARE- HOUSE if you are interested in new bedding. When the doors open t'nd the people rush m they will find stacks and stacks of factory fresh SERTA mattresses and box springb at amazing low prices. There will be no mail or phone orders on these. Why are the pr'ces so low ? It' s qurte simple. Swezey ' s is one of nationally ad- vertised Serta ' s largest users. Each year at this time they start putting different tickings on then* mattresses. They gave us first choice of the factory fresh bedding with the current coverings at amaz- ing low prices. We grabbed them. There are so many rt is impossible to put them on sale anywhere but in our Oak Stieet war ehouse just around the coiner fiom our main * -toie. Remember, it is this Friday ( December 29th) 9: '50 a. m. at our OAK STREET warehouse , im- mediately adjacent to the parking field. I-* i THOUGHTS WHILE STROL- LING—Glad> s Brow n ' s big white sale now in full swav with its huge sav ings . . . it ' s time now to stock no at the low , low prices . . . S & Ncrs Retting some v acation relaxation , recuperat- ing from tho bi« Christmas rush . . . and last . . . f ro m each and e\er> one of us here at Swezey ' s our wishes ««> to jou and jours for a > er> HAPPY .\ E\Y 1 EAR . . . here JS our . . . THOUGHT FOR \N EEK—When in doubt . . . follow >our conscience and app l y the Gulden Rule. See \ou at our Oak St. \\ arc- house bedding sale # T 11 E FLOOR- WALKER , Swe- zey & Newins Patehogu e s uu-wiiimunuuinuiuiiuuiuinnmiuui iJHiujiuiuiiiuuiiiiiiiiiiuiiu -ig - The - 1 | Floorwalker j ^BBBf^' .x mEr FULLY COOKED SMOKED | A.P S NEW YEAR PREVH-WJ jd^^^^r T-^^ V s« H « m ______ J _ IW __\ LOW PR,CES TO CHEER I IPfflf A rl ** JP1 Stores Closed \Super-Right\ Quality ! **¦* \Super-Right\ Quality Top Grade—From American Packers ^H yum j -jfcjjjfl Fancy Ducks -w c°°k ' 49,1 Canned Hams s ,^k 73' \ ® _ I Sizes 4 to 5 lbs. Holland—Canned 3 lb. can 5 lb. can ^__, __B_______ \____ m \ Roasting Chickens 45? Unox Hams 2.89 4.79 / ' j B B@B a\Wk Fresh Broiling and Frying For Cocktails and Salads * ^B$&^^^ A / I Chickens *™43 ° *-- . 39i Fancy Shrimp M £ m 89,5. JL //IK 6-m** _ & __ .!_ . __> _ % _<__ __, Jl Jane Parker 20 oz. j -|_| e MlX OP MafchJ YOUP C -flOICG. 1 V\ ' V-?l/ >5fa \J\ I SandWBCh Bread Niched, sxced M 29 rm n fllTC ^«* .l »'«- 00. II \ &£ A ^ &il Jewish Rye Bread *\ ¦ _ - '£ _ 3 e WILD CUTS y 4*99c I \ \ j fer >&\ M •—• —at -- -»• Regular Bologna Luxury Loaf Olive Loaf , Pickle Loaf Plain Loaf , \ \ ^-_ / Uf I nfalffH-M -ffeBBl 1 S^PAfffl fff Ja \ e Par ' ,er— * Su PP ,e * ¦ 6oi -»^ jCC Spiced Luncheon Meat , Old Fashioned Loaf , Liverwurst Cooked Salami. \ ^ -* ^/X^__- s e :; ^N> ^ r B Vl lllilOwl ©1 ©WW men * for l°w calorie diet loaf _fa_ 9 Lesser Quantities Sold at Regular Prices faHB_BBB9BBn_fli_IBHHHB_4BDHiH—_i _________ _ _ _ _ __ ____.,,__ t _ t _ t _ <B _ a 1 a. _ a 111 a _ a aI _ a t» _^ MNWIlli | PROVES ^^ M/eednt / ^B. Just In Time Q P. fir 1/7 f ^St to For the Long F i U lJ F ' ne r t&TSfVe \ __ \ W _ \ l= or NeW Ye<\\s! <DpV* * f **-' I - ***** Weekend! -flHLH&B_B^KflB9_flBHB_nH \. -v ±J in- * a _ *% _ r — it * t t IB __ a _ flP __H \____ WBBB ___ \} _W_i _________ w _____ HI ____\ _ B S_____ __ BH ______ ______ __ W 1 __ \ _ * flflf lOa _ * B m_ w *%S _ \ _ ¦_ A ¦^¦fa __ % V' L '* _*__» ^*aw <* v SPARKLE fi^-_r tBtK Money Can ' t Buy Finer Coffee : Enjoy its Fresher Rich and Full-bodied Flavor! < ' < iL\h__ *'JI^HLk \ *B* amW__ _ \9_ __.mm ^BJjBW P^ This y ear \ make the One for the Road \ Custom Ground Bokai Coffee ! »w ftei ATIM ^^ ' ^^^ WKfcM i 111 Fresh FruHs and vegetables ! Snacks and Tid-Bitsl 2 S__.Bm _ *_ m _ m _ * __aa niii j iMA« Golden -ft \u- A IfC Ginger All or Club Soda—Plus Deposit PK 0 G Z S 23< YEUOW BANANAS *, 2 25' Yuko n Club -SLlS 211 29° FRESH MUSHROOMS •$£ b 49c A&R B,,» * -o»r *«, - Q .. IH , These big FAMILY SIZE packages make 8 gen - _ -! ' .__. to~.*.-_. - ._ . sli \ d _ < 2 '°\ _O e erous portions. Stock up on your favorite flavors MEW ADEEM f ARRAfiE! Ib- TC VllllQ treaClie S or Halvss _ can S «fT .t th.s very LOW price ... and SAVE! NEW WltEEW -VUDBHW E # Astori a .rDra n a« Brand-N. Stem, wore A „„ Page va, U es, WASHED SPINACH w _ _ i9 e ZZ7' M ara schin o Cherries 53 c Beans ™^*s?£_z mu T£Z; __& FRESH TOMATOES £X T::\9 C Libby Ripe Olives K s\ i 29e Tomato Ketchup 2- £& 39c ICEBERG LETTUCE ™C p 319 c Heinz Sweet Gherkins 7 :27e Large Stuff ed Olives - 49« FRESH LEMONS k Jl27 c ^S2 C Vita Herring Cem F \ 2 E 85 c Ground Nutmeg '£ 45* —Dairy center Buys ' — Vienna Sausage *£? 2 «» 43 e -— » Wildmere—Fresh Grade A (In N.Y. State) e A& P Brand A 46« M -W C M \\\* II e /^ ' r -ae LARGE EGGS B \-Jm- rr 53* Tomato Juice o^ -^, ., 2 «. '47 Marvel Ice Cream 59 ched . 0 . B j t *£*- *-. - 69 . Coca-Cola ' ° 6 1: 1 37' -^ %_t____ m% ^^ Philadelphia Cream Cheese >— %t* Nabisco Veri-Thm Pretzels 2 Z. 49« ~ ^ ^ W^3 -=3^ Sliced American Cheese J:: °^l b 61° Nabisco Pretzel Sticks v. ™- j ^ J5 — - ^A^ ^ty(_ A *^7A\ ^ ^ ~ ~^2 Af M MI fastounzod rrocess §* _ * ___ .¥ h_ 9 Canada Dry, Hoffman O largo Mt% Q ^ - ^ ^§i .AAAy) ^ SllCSd SWISS GheeSe Fancy , Domestic lb. /1 C WlUger MID or Wh.fe Rock-Plus Dep. * bottles \¦* _._ ¦ »¦¦¦» »¦ . t_t_ tPI.pl* Q -r. fl _ Canada Dry. Hoffman • ** largo flQc _ fflkME____, _t m _. %___B ___M BOrtl_n S E?P NOP ^ Holiday Entertaining qudrt _3 C UlUD OOUd or White Rock-Plus Dcp. **• bottles ™ ¥ ^LTL ¦__: ™ __IV^___, Frozen Food Values ' r ril0S ^- a uneeras p kg <w W___ M S> ¦J B^ __ % ______ ___M ¦ »* ¦ »» WU V UlUvli am a a ami I P Ir If)'/ m _\ t\ t* Eft BKA _ |Bl fk AXMHHA llllM A&P Brand -» l* «> $- |00 POtaM CHIOS RippM or Vegular bo, ' *9 IU _W_m^B ^W wrange juice <****«« J =.-. i Bread & Butter Pickles M». f.«.,. I5 '25 c „„, „ . m__ Sliced Strawberries A s s:!;:;fd Pi^ 33c Salted Mixed Nuts v E ,e ' B P ra ; d o 'f! 65e PK6 OF _ WF_ Q_ mBfmmt « ¦¦ * - > ¦ ¦ R a A » BD J A ML m — - WMIWH ¦ IIIMWH a-a-M -- . --# Vacuum Packed tin *\*' -1\ O K- t, French Fr,ed Potatoes «>^ AcL t . 2 Z. 47e Salted Peanuts v M S6 \d P k d 7 A 29 c mmmmm ^ __ W ^ mB^ OL Cap ' n John ' s 10 oi AC A 'WeiBfc'CM I -eaEIUt-a Virginia—Vacuum Packed tin a,w ¦W M*mw Large Mrim- p PEELED p and DEVE. NED ^W Salted Cashew Nuts A & PB ^ ta ° g 29° LT^ 0 OUR OWN TEA V KO $ 1«05 __^JP^ ___^^^__ ^___\ Kcmc TEA i«H i- ii i i _i i l ii p ii nii I ^ ane ^ ar ^ er B°ked Foods ! 1 v ^-^i^^ m - ff'i ylOT Fruit Sfollen A Hol,day W 5f c y_ m_a%^^_ Wt_M ^_l_ ^M_______ mm______ r ** * ^ ^_m_s_m ^ _________ ______¥ h_f Mw liiiiiii^iriEili w • _ « * *« i I'A 'b. •¦ _ m _ m ^ ib. * AJP j B ^mF^ m^^mBk , \ \£ £ p m__ mm_ % mM_ mmmm i Fruit Cake ^1.49 ^. 2.95 Prices effective thru Sat. , Dec. 30th in Super Markets «ind Self-Servrc e stores only.
